Our very own Lee Gray recently joined the NutraPreneur podcast, where he shared valuable insights on revolutionizing the nutraceuticals industry through innovative technology. In this engaging discussion, Lee highlights his journey, the successes of Rubicon Bridge, and our commitment to simplifying regulatory compliance while unlocking global markets for nutraceutical brands.
Here are the key ideas that he shares in this podcast.
1. Streamlining Regulatory Compliance:
Rubicon Bridge streamlines the intricate regulatory compliance framework for food supplements through automated assessments against regulatory criteria by submitting product information during the upload process.
2. Lee’s Insightful Journey:
With a wealth of experience spanning more than a decade in product development and regulatory compliance, Lee underscores the frequently underestimated significance of compliance in safeguarding customer safety.
3. Challenges in Conventional Processes:
Conventional compliance procedures often require time-consuming manual verifications which depend on third-party entities, and protracted approval cycles. Rubicon Bridge eradicates these delays, offering a swifter and more streamlined approach for brands to enter the global markets.
4. Actual Instances of Success:
The compliance-check process for brands has been significantly reduced from 50 weeks to just four minutes, enabling hassle-free product launches. Our tool’s remarkable efficiency proves to be a game-changer for brands seamlessly navigating international markets.
5. Obstacles Encountered by Brands Expanding Globally:
Brands face difficulties meeting e-commerce platform requirements. Lack of awareness regarding product category restrictions, and delays in compliance checks require heavy lifting before launch. Rubicon Bridge aids in comprehending e-commerce prerequisites, performing effective compliance checks, and addressing mandatory warnings, addressing these challenges for smoother operations.
6. Advancements in Regulatory Compliance Technology:
The convergence of AI, data, and compliance represents a rapid evolution of trends. Rubicon Bridge delves into incorporating AI to elevate technology that allows users to serve themselves and tackles the final phase of the compliance process through direct-to-print solutions.
7. Future Goals for Rubicon Bridge:
The objective of Rubicon Bridge is to broaden regulatory compliance solutions to encompass new markets, including Latin America, the Middle East, Africa, and other European countries. Additionally, we have future plans to extend the technology to encompass other product categories beyond food supplements.
Rubicon Bridge simplifies global market entry for food supplements by streamlining regulatory compliance. Lee highlights the evolving importance of compliance for customer safety.
Are you interested in learning how Rubicon Bridge can support your business growth whilst maintaining brand integrity? Then book a demo with us today, here.
NutraPreneur is a weekly podcast dedicated to the dynamic world of nutraceuticals and supplements, you can find out more here.
